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Guide to Data-Driven Content Marketing for the Healthcare Sector

Guide to Data-Driven Content Marketing for the Healthcare Sector

Whenever the word content marketing comes up, we immediately associate it with creativity. But in marketing, content needs to be a combination of both creativity and data. A data-driven approach to a content strategy can assist healthcare companies in preventing wastage of resources. The data-driven approach can help by targeting the right audiences and deliver […]

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Email Marketing for Healthcare Industry – is it Still Effective?

Email Marketing for Healthcare Industry – is it Still Effective?

Marketing via email channel for the healthcare industry is not new. It’s one of the most used marketing mediums for decades. Since email marketing is such an old strategy, sometimes people either overlook or have doubts about its effectiveness.  With social media taking centre stage is it even essential to have email marketing for your […]

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Video Marketing Strategies to Help Healthcare Organizations Earn Trust

Video Marketing Strategies to Help Healthcare Organizations Earn Trust

According to Cisco’s Visual Networking Index research, it has been found that by the year 2022, just over 80% of all the online traffic will be video content. Furthermore, based on a study conducted by Business Insider, it has been found that 62% of Generation Z and Millennials check YouTube videos every day. With such […]

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Wellness Marketing – How to Get Driving Results for Healthcare Organizations?

Wellness Marketing – How to Get Driving Results for Healthcare Organizations?

Let’s say your healthcare organization is all set. Present at a prime location with your team of seasoned physicians and best in class healthcare equipment to assist them. Now what? No matter how good a healthcare organization you are, unless you create awareness about the services and products you are offering, your organization will never […]

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