Programmatic advertising communication is not a brand-new phenomenon, but it is a trend that is fast picking up. Purchasing digital ads using a software is gaining popularity steadily and surely. It is an efficient and credible way of buying advertising communication, and is also cost effective as it uses machines, and not human labour. There are certain prerequisites and limitations in this form of communication, but it can be utilised effectively if the right parameters are applied, and this is where we come in with our expertise in the field.
Native advertising is essentially advertising without being disruptive to the flow of the webpage. It gives the advertising communication exposure, without it being out of the blue; it fits into the editorial flow of the page. We help in giving a brand this kind of diligent exposure, ensuring that the potential customers do not get overwhelmed with any kind of alien purely promotional content.
Remarketing is essential for introducing new or improved products to your audiences in today’s market place, when so many players are vying for attention and the audience memory is short-lived. For instance, once a person visits the website, an advertising communication will be sent to them, to show them that there is something new on offer since their last visit, or to reintroduce the brand to past customers. Remarketing is the best method of advertising a product again to customers, who are already familiar with the brand. It essentially gives them a push, to show that the brand can provide them with the solution they are looking for.
Social Media Advertising
Over 2.4 billion people around the world use social media today. So, there was never a better time to be visible and be heard on social media than now. We help design strategies to maximize your brand visibility, as well as engagement on social media, through channels like LinkedIn advertising, Facebook advertising and promoted posts, Google advertising, Twitter advertising, and more. We mobilize effective communication on these platforms to garner a surge in your sales, and audiences, by targeting new and repeat customers.
We ensure that you get the most out of an advertising communication. Display advertising has the potential to attract a lot of attention if played right, as it is spread across many mediums. This form of communication uses images, video, audio and banners, among others. The main purpose of display advertising is to create brand awareness in site visitors. We assist in reaching out to your particular set of audiences online, gauge how well an advertising communication is received by them, and find out the quantum of people, who actually clicked on the advertising communication, to fulfil your brand’s intent.
Paid Search Advertising
Garnering a sizeable visibility is a prime concern for any brand, we understand this need. Ensuring the visibility of your brand, in the advertising sections of relevant search engines is what we do best. We have the skill sets and technical framework in place to methodically arrive at keywords that are used frequently by users, to accomplish sure results.
Campaign Planning and Execution
Our team will help you design a unique and creative campaign in accordance to your budget, to attract prospective users. We create campaigns for you, not just for visibility, but to convince and convert your potential customers. We help you to diligently plan your campaign, and execute it in the best possible manner, in sync with your requirements. And we don’t stop at execution, we take great care in assessing and reporting its progress from time to time, with accurate results.