Tracking the behaviour patterns of audiences who visit a brand’s webpage, helps in getting an in-depth understanding of the true intent of each visitor. This isn’t just limited to what the person chances upon online or happens to click on. Tracking the mouse movement and time spent on the website, among others, provides a highly accurate indication of interests, preferences and intent. Tracking buyer behaviour gives us efficiency in terms of planning the budget, reach and accomplishing precise brand goals.
Drip Email Marketing
Keeping a steady flow of communication active with potential or existing customers has a way of seeding in brand presence, familiarity and eventually brand conversion. Sending, or ‘dripping’ a pre-written set of messages to prospective customers over time, is a methodology that has been in use for decades. Through this, we can efficiently gauge the direct responses of the customers that receive these emails. And as they are exposed to similar content repeatedly, the essence is usually maintained, which has the potential to convert prospective customers into buyers.
We also help in segmenting brand leads, through market research. Lead segmentation is highly beneficial in understanding potential customers, and to get an idea of precisely which segment to target, through which channel, and the funds that need to be allocated for the same. This kind of segmentation creates smaller precise segments of buyers, who have similar tastes and preferences, in the sales funnel, making the marketing process effective, and with almost no wastage.
Lead scoring has been proven to be an effective tool in understanding a brand’s audience. With this tool we rank the brand leads, to see the perceived value of each lead, which can result in an effective and efficient method of prioritizing the audiences. Using both explicit information – about the brand, geographic location, etc., and implicit information – behaviour and actions of prospects, clicks, website visits, etc., these leads are then scored against a scale. This gives us an almost accurate understanding of a brand’s real audience. Thus, paving the way for choosing and targeting the right audience.
Using effective Customer Relationship Management, we help in procuring new potential clientele for your brand, through well-planned and executed creative campaigns. This facilitates profitability through the acquisition of new customers, selling to already existing ones, and creating a bigger brand presence. We take care of all aspects of marketing, brand development and advertising.